AI and Sustainability: Shaping the Future of Tourism in the UAE

“Technology is best when it brings people together,” said Matt Mullenweg, and in the UAE, it’s also bringing people closer to sustainable tourism. By weaving artificial intelligence into hospitality, the country is not only enhancing guest experiences but also setting new benchmarks in energy efficiency, emissions reduction, and smart resource management.

What’s striking is how digital innovation is serving both convenience and responsibility. From contactless check-ins to AI-powered personalization, the UAE is showing how tourism can be seamless, secure, and sustainable at the same time. With tourism contributing significantly to the economy, this digital shift is positioning the nation as a model for future-ready, eco-conscious destinations.

If you are aiming to achieve similar goals, Intertek can support your journey by guiding hotels and tourism operators providing independent assurance for emissions reporting and energy efficiency initiatives, ensuring AI and digital platforms meet global standards for cybersecurity and data protection, and equipping teams with the knowledge needed on sustainable practices, AI integration, and responsible tourism frameworks. Let’s work together to make it happen, contact us.