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Making Sustainability Work Locally: Lessons from Africa

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Samir Ahmed
Global Vice President

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Samir Ahmed
Global Vice President

This article rightly highlights that global sustainability standards cannot simply be copied into local markets without customisation. 

Africa’s diverse conditions call for tailored, practical solutions rather than rigid requirements. Measurement is vital, but metrics must fit local capacities. 

Collaboration across stakeholders is key to creating flexible, workable paths forward. True progress lies in making sustainability locally relevant and achievable.

At Intertek, we help translate global sustainability goals into locally achievable actions. Reach out to discuss how we can support your sustainability journey with practical, tailored solutions.

To learn more, visit us at Total Sustainability Assurance.

Certain markets can't implement international sustainability standards due to the realities in those markets' communities, landscapes and destinations. In Africa, where water is often scarce, there must be different approaches to measuring conservation efforts or sustainability metrics. Panelists said the same metrics used in the European Union can't be applied in Africa. When we set the standards, we sometimes miss the reality on the ground
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Group of giraffes in the Serengeti National Park on a sunset background with rays of sunlight. African safari.

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hospitality, sustainability, african tourism, travel and tourism, sustainability standards, africa, intertek, ecocheck, sustainable tourism

Get in touch

Avatar
Samir Ahmed
Global Vice President

Get in touch

Avatar
Samir Ahmed
Global Vice President

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