Food fraud threat to industry is high - but technology can help

Food fraud, the intentional adulteration or mislabeling of food products for economic gain, has been a persistent issue since the inception of the food industry. However, recent global challenges—such as rising food prices due to the war in Ukraine, climate change, and supply chain disruptions—have exacerbated the problem. The temptation for companies to engage in food fraud is increasing, with products like olive oil, honey, and spices frequently being diluted or misrepresented. For example, studies show that up to 69% of extra virgin olive oils in the U.S. may not meet authenticity standards, while nearly half of the honey imported into the EU may be counterfeit. Such fraudulent practices not only undermine consumer trust but also pose potential health risks.

Packaged food companies must prioritize food fraud prevention as consumer concerns heighten in light of these issues. Recent surveys indicate that nearly 39% of consumers would lose trust in brands associated with fraudulent products, emphasizing the need for improved transparency and accountability. Strategies such as blockchain technology for supply chain traceability, enhanced testing methods, and consumer education can play pivotal roles in combating food fraud. By elevating food fraud prevention on corporate and industry agendas, the food sector can work collaboratively to restore consumer confidence and ensure the integrity of food products, especially in a market where authenticity is increasingly crucial.

Food fraud is on the rise, posing serious risks to both consumers and businesses through the sale of modified or misrepresented products. Protect your brand with Intertek and ensure consumer safety by implementing robust processes to prevent unknown or illegal ingredients from entering the food supply chain.