July 21, 2023 | less than a minute read

The responsible marketing agency launches to drive sustainable and positive impact

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Lauren Whittemore

Vice President, Global Marketing and Group Digital Strategy

Get in touch

Lauren Whittemore

Vice President, Global Marketing and Group Digital Strategy

In an era where consumers demand more than just products or services, businesses are recognizing the need to embrace sustainability and social responsibility in their marketing strategies. Enter "The Responsible Marketing Agency," a trailblazing initiative that aims to drive positive change by aligning marketing efforts with sustainability goals.

The agency's mission is simple yet powerful: to empower brands to make a lasting impact on the world through responsible marketing practices. By encouraging businesses to prioritize environmental and social sustainability, they aim to create a ripple effect that extends far beyond the realms of profit margins.

Very cool space to be in!

As outlined in the WFA and Kantar Sustainable Marketing 2030 report, 39% of client-side marketers say their companies are only now taking their first steps towards sustainable practices, citing a lack of resources, knowledge and skills – while 15% haven’t yet started.