10 Ways to Promote Your Management Systems Certification

Your Management Systems Certification can help in establishing credibility and gaining a competitive edge in today's market. Here are some actionable steps you can incorporate into your marketing campaigns that showcase your organization’s commitment to quality, sustainability, and excellence!

To effectively promote your certification, consider the following strategies: 

1. Incorporate the certification mark: Display your Intertek Certification Mark on printed materials such as stationery, business cards, and literature. Make sure to check the latest Use of the Marks guidelines for proper usage of the Intertek Mark.
2. Distribute press releases: Prepare and distribute a press release announcing your certification to industry magazines, trade organizations, and local newspapers. See an example in our Client Marketing and PR Kit here. 
3. Inform your stakeholders: Share the news of your certification with customers and suppliers through a letter or email from your president or CEO. Alternatively, include an article in your company newsletter to highlight your achievement. 
4. Showcase your certificate: Display your certificate prominently in your building's front lobby or another visible location to demonstrate your commitment to quality. 
5. Establish an online presence: Create a dedicated web page on your company's website to showcase your management system and its certification. Include an easily downloadable electronic copy of your certificate for customers and suppliers. 
6. Leverage social media: Share a concise announcement on your company's Twitter page, ensuring you add a link to the dedicated web page on your website. Encourage engagement and retweets to expand your reach. Share your post or tag us at @Intertek Business Assurance on LinkedIn or X (Formerly Twitter)!    
7. Utilize advertising opportunities: Incorporate your certification mention in advertisements, using them as a platform to announce your new certification. 
8. Visual cues at events: Display your certification through flags, banners, or graphics on your trade-show booth's background to highlight your commitment to quality. 
9. Organize recognition events: Arrange an open house or reception to celebrate your achievement, inviting VIP customers and suppliers to participate. 
10. Employee recognition: Reward your employees for their efforts with promotional items, imprinted with your company's logo and text highlighting your certification.

We hope these strategies inspire you to leverage your certification as a powerful marketing tool. Should you have any questions or require further guidance, please email us at business.assurance@intertek.com.