January 11, 2024 | less than a minute read

Europe agreed on world-leading AI rules. How do they work and will they affect people everywhere?

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Lauren Whittemore

Vice President, Global Marketing and Group Digital Strategy

Get in touch

Lauren Whittemore

Vice President, Global Marketing and Group Digital Strategy

Europe's pioneering AI regulations are a significant step toward responsible AI use. These rules emphasize transparency, accountability, and fairness, ensuring AI systems benefit people everywhere. They require AI developers to explain their decisions, mitigate bias, and prioritize safety. While these regulations may initially impact businesses, they ultimately protect individuals. They set a standard for global AI ethics, fostering trust and innovation. As we navigate the AI age, it's vital to strike a balance between technological progress and human values. Europe's AI rules are a promising stride in that direction.

The AI Act takes a “risk-based approach” to products or services that use artificial intelligence and focuses on regulating uses of AI rather than the technology. The legislation is designed to protect democracy, the rule of law and fundamental rights like freedom of speech, while still encouraging investment and innovation.