August 21, 2023 | less than a minute read

If Strategy Is So Important, Why Don’t We Make Time for It?

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Lauren Whittemore

Vice President, Global Strategic Marketing

Get in touch

Lauren Whittemore

Vice President, Global Strategic Marketing

Crafting an effective business strategy is crucial for success, yet it often takes a backseat amidst day-to-day operational demands. In a fast-paced world, the paradox remains: if strategy is so vital, why does it get neglected? The truth lies in the urgency trap. Urgent tasks overshadow important, long-term vision. To break free, designate regular strategy time. Schedule uninterrupted sessions for ideation, analysis, and refinement. Treat strategy as non-negotiable, just like meetings or emails. By committing time, you ensure your business stays agile, prepared for change, and focused on the bigger picture. Strategy shouldn't be a casualty of busyness—it's the compass guiding your organization to lasting success.