Executives discuss industry impact of sustainability

Sustainability was the first discussion topic, and Brumagin opened the session by pointing out that sustainability is no longer just “nice to have,” adding, “It’s a business imperative. We are seeing consumer data saying more and more consumers want to see hotels focused on sustainability. This is especially true amongst the younger generation—the Millennial and Gen-Z travelers—and it’s also true of corporate customers. We’ve seen data that said half of corporate RFPs today are asking sustainability-related questions. So hotels need to take action to really walk the talk and show how they’re implementing sustainability on property.”

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