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What Is the Optimal Pattern of a Customer Journey?
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Yet even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with their brand are most impactful to their overall experience?
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cdemetrio_: https://t.co/zZGWGDTK8m - Should managers throw money at the whole customer journey, or invest in some points more than others? What is the optimal pattern of a #CustomerJourney? #CX #CustomerExperience #CustomerService #CustomerSuccess pic.twitter.com/3FmY5o612z
— Tecnofagia.com (@tecnofagia) May 4, 2023
https://t.co/Qeja4j5kE6 - Should managers throw money at the whole customer journey, or invest in some points more than others? What is the optimal pattern of a #CustomerJourney? #CX #CustomerExperience #CustomerService #CustomerSuccess pic.twitter.com/E4QzYc8xhi
— Carlos Demetrio (@cdemetrio_) May 4, 2023
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The whole universe is full of sustainability programs, actions, companies and countries setting up targets, claiming that they are doing...
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