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What Is the Optimal Pattern of a Customer Journey?

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Caitlin Connell
Director of Global Marketing, Caleb Brett

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Caitlin Connell
Director of Global Marketing, Caleb Brett
Yet even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with their brand are most impactful to their overall experience?
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Caitlin Connell
Director of Global Marketing, Caleb Brett

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Caitlin Connell
Director of Global Marketing, Caleb Brett

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