April 5, 2023 | less than a minute read

EU Green Claims Directive proposed

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Mark Temme

Global Business Development Manager

Get in touch

Mark Temme

Global Business Development Manager

On March 22nd 2023 the European Commission their proposal for the Green Claims Directive after some information on the planned directive was leaked already in January 2023.

The new directive makes it mandatory for companies to substantiate environmental claims with scientific evidence. Even vague terms describing the sustainability of goods and services will be affected by the directive. Companies that violate the new requirements will face sanctions, including fines and exclusion from public contracts. The Commission will further elaborate on the draft directive before the European Parliament and individual EU states will consider the proposals in the coming months.

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“The proliferation of greenwashing is hampering the green transition: it hinders consumers’ ability to make informed sustainable choices, and makes it harder for the companies that strive to reduce their environmental impacts to differentiate themselves from free riders. We need clear EU rules to wipe out greenwashing claims, and we need companies to provide the evidence behind their credentials: no data, no claim.”