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| 1 minute read

How to Tackle Scope 3 Carbon Neutral

2022 saw the focus on Scope 3  reach a new level. Understanding how to tackle Scope 3 (which makes up 65–95% of most companies’ carbon impact) and bring your supply chain along takes a lot of investment and innovation. So when I read this article in ESG News I felt Yahoo where definitely bringing some innovation to the table. 

Yahoo announced an integration with Scope 3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope 3 to ensure their digital ad campaigns align with their broader sustainability goals.

Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo stated “It is important that the industry moves and considers sustainability in buying decisions. As the whole industry is on a journey to move to being more sustainable, we are excited to bring access to green media, powered by Scope 3’s data, through our Yahoo SSP”.

We know the journey starts with communicating the goals and then gathering and tracking the progress. Finding the right way to track the data can be a challenge but actually engaging the supply chain to want to contribute is tougher I feel. 

So very important to look at innovative ways to approach Scope 3. 

By measuring the carbon emissions of the entire digital advertising supply chain, Scope3 helps companies like Yahoo make it easy for anyone buying through their platform to factor carbon into every business decision.


scope 3, esg reporting, innovation, think green initiative