I recently made the easy decision of choosing another brand over my favourite one, because of the sustainability claims shown on their products.
SourceClear™ will now help these sustainable brands to further differentiate themselves, by verifying and certifying their sustainability claims. Not just in the product's materials, but also in the environmental and social practices of the manufacturing process.
This is exactly what today's consumers are looking for, and finding it difficult to verify! We look forward to seeing certified sustainable products in the market, to make it easier for us to differentiate and support those products/ brands.
With independent validation of product sustainability claims such as recycled content, organic materials, good environmental and social practices in the manufacture of products, it allows for accurate and verified labelling of products.