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| 1 minute read

The Surprisingly Tough Sustainability Challenge I Didn’t See Coming

I read this article back in December 2024 and thought, “Wow, what a great (and easy!) sustainability challenge—no new clothes for a year? Count me in.” Seemed simple enough. I figured I had plenty already, and it would be a great way to reduce waste and curb impulse shopping.

Well… two months in, I caved. I bought two new gym tops. Justified them, of course—I needed them, right?

That slip-up gave me a reality check. It’s not just about resisting the temptation to buy. It’s about rethinking how we value what we already own. Since that early stumble, I’ve recommitted, and I’m happy to report that I haven’t bought a single item of clothing in 2025 so far—three months and counting!

This has become more than just a challenge. It’s made me more intentional, more resourceful, and honestly, more appreciative of the things I have. It’s also opened my eyes to how ingrained shopping habits really are—even the “little” ones.

So now, I challenge you: try it. No new clothes. See how long you last. You might be surprised by how hard (and rewarding) it really is. Let me know how it goes—I’m cheering you on!

Last New Year’s Eve, I set myself the challenge of not buying any brand new clothes for a whole year. I did this because I was worried about the link between fast fashion and the environment. Growing popularity of resale sites including Vinted, which reported over 500 million listings on its site, and Depop (more than 34 million listings) have led me to review my shopping habits. I realised there are enough clothes already in circulation to sustain us for generations.

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sustainability, textiles, fast fashion, highlight, english