Latest Assurance in Action Podcast: Ultra-Processed Foods & Health Claims

Ultra-Processed Foods (UPFs) have become a central part of modern diets, but their role in health and nutrition remains a hotly debated topic. These foods, often designed for convenience, undergo significant industrial processing, which can lead to both positive and negative outcomes. While some UPFs are criticized for lacking nutritional value, others, including plant-based products, bring surprising health benefits. The NOVA classification system helps categorize these foods, yet there are many misconceptions surrounding what qualifies as "ultra-processed" and what it means for our well-being.

In addition to UPFs, the food industry faces growing scrutiny over nutritional and health claims. Regulations, especially in the EU, dictate how companies can market their products, ensuring that consumers are not misled by exaggerated claims about the benefits of certain foods. Understanding these legal boundaries helps consumers navigate a crowded marketplace, making more informed choices about what they eat.

For a deeper dive into these issues, the Assurance in Action podcast brings together Patrick McNamara, Global Innovations and Quality Manager for Food Services at Intertek, and Marlana Malerich, Co-founder of the Rooted Research Collective, to break down UPFs, the NOVA system, and the misconceptions around plant-based foods. Don’t miss out on further segments, including a look at nutritional and health claims with Valerie Renoncourt and an international perspective on the booming vegan market in Poland. 

Tune in to the full episode for more information!