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Heinz Looks for Man Who Survived a Month at Sea Eating Only Ketchup So They Can Buy Him a Boat

When marketing and a good deed collide... maybe they can throw in a side of fries as well :) 

Heinz has put out a digital message in a bottle to try and contact Francois, to whom they would like to gift a new boat “equipped with full navigational technology to avoid another disaster in the future,” the company told CBS news.

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marketing, good deed, helping others, digital marketing, advertising, english, highlight