Much has been said about the opportunities to reset that COVID-19 affords us. We can reset specific industries (such as aviation, healthcare and energy); the way financial systems work; the way we tackle climate change; and even our chosen brand of capitalism. We can imagine another world, one in which we can sustain ourselves as envisioned in the UN’s Sustainable Development Goals (SDGs) and collectively prosper, if we start from the ground up with lessons from the pandemic.